An open house is a marketing tool often used by sellers to spread the word about the sale of a house to large numbers of potential customers. As a realtor, you can help your client by holding this event to connect with potential buyers. Open House is a brief time period during which the house is open for anyone and everyone. As a realtor, maximize home selling and promote your business by welcoming guests and interacting. Here are some ideas to help make sure the open house you organize is memorable:
Choose day and time wisely
The main purpose of an open house is to attract as many people as possible to tell them about the sale of your house. As such, hold it on the weekend or a public holiday. Most open houses are conducted on Sunday afternoons. That’s an ideal time because most people are free to attend the event.
Create flyers with details about the house
People like to attend open houses. So you may get some looky-loos, including neighbors and passersby. Not every visitor will tour the entire house. Also, many visitors may have several questions. Distribute customized flyers containing information about the house. For instance, inform them about the number of bathrooms, bedrooms and other rooms. This type of flyer breaks the ice and allows visitors to casually interact.
Offer goodies from local vendors
Coffee, tea and snacks are an integral part of any open house. Welcome guests with a cup of tea and goodies sourced from local vendors. Everyone loves free food and drinks. You may also want to partner with local stores to showcase collections to attract attention. These vendors may also help distribute your promotional materials.
Plan raffle or a contest
Curiosity killed the cat; but it doesn’t kill prospective home buyers. Many will be curious about the home’s price and features. Capitalize on the curiosity by offering a raffle at the event. You can advertise these on social media as well as your real estate website. This will bring it to a mass audience. You may also want to offer small giveaway items like cookbooks or kitchenware. These could increase the level of engagement, especially if you follow up with entrants.
Invite a large number of people
Make sure you don’t end up sitting alone in the house by over-inviting. As a realtor, it is your job to invite as many people as possible. You may even want to visit homes personally to hand out invitations. Create buzz about the event to make sure plenty of people attend.
Stage the house
Help your client put their best foot forward. They may need assistance cleaning and de- cluttering the home. Remove bulky and unwieldy items and arrange furniture in an attractive manner, to maximize space. If possible, rent storage space to house large furniture items. Clean floors and surfaces. Ask the client to shift kids and pets for the duration.
Interact with the guests
Bear in mind that many visitors may not be potential buyers. But that doesn’t mean you might not do business with them in the future. So, try to embrace everyone who shows up for a tour. Highlight positive attributes and feel free to promote your own business as a realtor.
About Exact Escrow in La Verne, California
When it comes time to choose an escrow company, please consider Exact Escrow Inc. We are a full-service independent escrow company dedicated to exceeding our client’s every expectation. Our goal at Exact Escrow Inc. is to make sure even your most complicated transaction closes smoothly and efficiently. Call today to speak directly to an escrow officer (909) 542-1062.
